Technical SEO refers to the optimisation of your website’s infrastructure to ensure it meets the technical requirements of search engines. It involves aspects like improving page load speed, mobile-friendliness, and structured data implementation. Technical SEO is crucial because it helps search engines crawl, index, and rank your website more effectively. A technically sound website provides a better user experience, leading to higher search engine rankings, increased organic traffic, and improved engagement rates.

Mobile-friendliness is a key factor in modern SEO because a significant portion of internet traffic comes from mobile devices. Search engines like Google prioritize mobile-friendly websites in their rankings, especially with the mobile-first indexing approach. If your website isn’t optimized for mobile, you risk losing visibility in search results and frustrating mobile users, which can lead to higher bounce rates and lower engagement. By ensuring your site is fully responsive and functions well on all devices, you can improve your search engine rankings and provide a seamless user experience.

Structured data is a standardised format for providing information about a page and classifying the content. It helps search engines understand your site’s content better, which can enhance your visibility in search results through rich snippets. Rich snippets display additional information like star ratings, reviews, and event details, making your listings more attractive and informative to users. Implementing structured data can improve your click-through rates (CTR) and give you a competitive edge in search engine results pages (SERPs).