Local SEO is the process of optimising your online presence to attract more business from relevant local searches. It’s essential for businesses that serve specific geographical areas, as it helps ensure that your business appears prominently when potential customers search for products or services near them. Local SEO is important because it improves your visibility in local search results, helps build trust with local customers, and drives more foot traffic, phone calls, and inquiries from people in your area. With effective local SEO, you can increase your local market share and grow your business.

Google My Business (GMB) optimisation is a critical component of Local SEO. By optimising your GMB profile, you ensure that your business information is accurate, complete, and appealing to potential customers. This includes updating your business name, address, phone number, hours of operation, and uploading high-quality images. Additionally, engaging with customers through GMB by responding to reviews and posting updates helps improve your visibility in local search results. A well-optimised GMB profile enhances your chances of appearing in the local pack and on Google Maps, making it easier for local customers to find and choose your business.

Local citations are online mentions of your business’s name, address, and phone number (NAP) on various websites, directories, and social platforms. They are important for Local SEO because they help improve your business’s online visibility and credibility. Consistent and accurate citations across reputable directories and citation sites signal to search engines that your business is legitimate and trustworthy. This can lead to higher local search rankings and increased visibility. Building and managing local citations ensures that potential customers can find your business information easily and accurately, ultimately driving more local traffic to your site.